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SkySocial Assistant

Weekly tips and tutorials to help service-based biz owners use social media to grow brand visibility, increase followers, and generate leads.

repurposing 101

Ever feel like you’re running out of fresh content ideas? You're not alone! But here’s a secret: great content can be reborn, reimagined, and reused. It's not about being repetitive; it's about showcasing your timeless insights in new lights. Let’s explore how you can transform your existing gems into a content treasure trove without sounding like a broken record: Flip the Format: Turn your most popular blog post into a dynamic infographic or a short video series. Each format speaks to...

Want the secret?

Want in on the juiciest secret when it comes to content repurposing? Repurposing is like that remix of your favorite song that suddenly pops up in a different music genre. It's taking your gold-star content and spinning it into various formats so it can hit the charts again and again. In plain speak? It's about working smarter, not harder. The biggest benefits of content repurposing include: Maximizes Your Effort: Your one brilliant post gets to live a thousand lives. Like a cat with nine...

Why My Worst Day Ever Was the Best Prep for the FB & IG Outage

Imagine this... One day, you're bustling through your social media routines, engaging, posting, networking—when suddenly, you're locked out. Maybe your accounts are hacked, or (like the other day) the sites just completely go down., or perhaps, like me, life throws you a curveball you just can't ignore. Let's talk about why you shouldn't put all your digital eggs in one basket, shall we? A couple of years ago, my world was completely rocked. My brother passed away suddenly, leaving me...

have you done this yet?

Happy New Year, Reader! Stepping into 2024, it's time to give your business's social media presence a refresh. The first and most crucial step? Optimizing your social media profiles! Why now? Well, think of it as spring cleaning for your digital storefront (that’s your business's social media). It's best to do this at least once per year, and what better time than now? Here's a quick, actionable checklist to ensure your profile is up-to-date and optimized: Update Your Profile and Cover...
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